Bad Education
1. How does the trailer use media language to engage it's target audience?
The bad education trailer engages it's audience by using a close up shot straight away on the main character. This straight away gives you an insight into the people you will see the most in the series and I suppose if you like the character then you're more likely to want to keep watching. The trailer is for a comedy so instantly there is comedy involved which engages the viewers attention. Showing adults in the first shot makes all audiences interested, whereas if there had been students in the first shot it may have only sort of appealed to teenagers and adults would have thought that it may not have been a programme that they would be interested in. The non diegetic sound of more upbeat music sort of seems like the pace of the show, like it will remain interesting at all times, but it is music that young people are more likely to enjoy which suggests that the programme is for a younger demographic and if the people enjoy the music they are more likely to watch the whole trailer.
2. What sort of representations are created of young people?
The trailer overall represents young people as not very serious, and more interested in having fun than working. The cut that shows the students celebrating during a football match shows them to be motivated less academically but more interested in having fun and taking part in activities with friends, showing that young people are happier when they are doing and being with their friends. The part showing the two boys where one is wearing red beats and snapback and the girl with a tattoo and a lot of eye make up on represents young people as image concious, and that they're more interested in how they look rather than their education. The way the students enter the classroom is in a disorganised manner suggests that they do not act ready to learn and they are uncooperative and again are only interested in having a good time and a laugh etc.