Made in Chelsea

1. How does the trailer use media language to engage it's target audience?

The Made in Chelsea trailer uses a range of different camera angles, lighting and editing techniques and mise-en-scene to engage its target audience. The use of sound in the trailer is non diegetic as it is out of the scene and we cannot hear where it is coming from. The start of the trailer is an extreme close up of a black lace mask being held by a young woman. This engages the viewer because it come across as mysterious and they'll want to know where the rest of the trailer is going. The non diegetic music at the very start is classical but then it quickly changes to more modern upbeat music which is not what you would expect when you see the outfits that the cast are wearing. The classical music is the sort you would associate with upper class and more posh people, this could draw in the more wealthy and well off audience as they may be able to relate to the tv programme in some way. The clothing suggests that they are wealthy and posh which again could be attracting an audience that could relate but also one that would aspire to be like them. The shots showing the various relationships in the trailer makes the audience believe that they are going to get an insight into the secret relationships.


 2. What sort of representations are created of young people?

The first shot of the trailer is an extreme close up of a black lace mask. Black lace has sexual connotations, portraying the women as flirtactious and maybe a little bit provocative. The mask could also suggest that the woman behind it is nosey as she wants to observe everyone else but doesn't want them to see her. The shot then moves to a close up of a young, white man smiling and he's clearly having a good time and appears to be at a party. This shows young people as care free and always ready to have a good time. The clothing suggests that they are wealthy and posh which could suggest that young people like to spend money on things that they don't need. Young men are represented as pretty childish. The medium shot of them bouncing on the space hoppers shows this but just also shows that they like to just let go and enjoy themselves. The women in this trailer look like they are there for show, they don't really move much and in most shots they're with a man. They are seen to be quite image concious/ obsessed. The shot showing the woman leading the man upstairs shows young women to be sort of provocative/sexually promiscuous but also in control.  The party shots show young people as care free, the use of the wide angle shot shows everybody in the room to be dancing and having a good time. They're making a mess and knocking things over, making it look as though young people don't really care about property of others or authority etc. The champagne and the sword has sexual connotations showing that sex is important to young people.